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How to
make more sense
of
your marketing design.
Design for marketing is
much more than creating
attractive design work. It
requires a keen interest
in your business, razor sharp design skills,
and the experience to run projects efficiently and
cost-effectively.
For over
20 years,
I've designed marketing
materials for print.
Materials that make sense, designwise, budgetwise, and marketingwise.
I've worked in a wide range of industries, high tech, low tech, services, for-profit and not-for-profit entities,
creating innovative materials for advertising, marketing, public relations,
fundraising, publications, direct mail and trade show graphics.
Direct mail
is a specialty.
Response and conversion to sales are
the direct marketing team's scorecard. As a DM designer,
I have to be in sync with the
marketing and
copy team,
with a clear understanding of key sales points.
I'm experienced dealing with long copy, and know how to
make sales points leap off the
page. I design for the most efficient use of space and
for printing and postal economy. Since DM sales
copy does the heavy lifting of salesmanship, design must be even more creative and bold to
make the mail piece attractive,
compelling, engaging and convincing in order to help
response. There are many
devices a direct mail designer must know about --
Johnson boxes, snipes and lift notes are just a few. If
your direct mail graphics aren't
laser-focused
on presenting a clear and compelling sales message you can be
sure you're not getting all the response
possible. I
make every square inch of DM sell, and have done dozens of DM projects successfully
doing just that.
My clients
get
years of design experience that add up to more dollars and sense.
Plus, they get reasonable fees, cost-effective
solutions, efficient project management, and a
wellspring of creative ideas. With a
practical
approach
to graphic design,
we can strengthen your brand, motivate your prospects,
customers, clients or community. I work in partnership
with you to produce work that meets your objectives and
stays on
budget.
Tight deadline, slim budget? No problem.
That's when experience really counts.
I'm at home working
with
the PR department, advertising and marketing
departments, direct mail/marketing department or directly
with small business owners, organization directors, and communications/publication directors. My experience spans business-to-business, business-to-consumer,
products,
services, publishing, non-profit and the
arts.
 See my
full design
portfolio here.
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